Letterer goes to London!
As you may have seen from my facebook updates, I have been busy working in London for the last few weeks. It is such a contrast to my quiet counrty life, being in Selfridges and Harrods, working for the wonderful brands Jo Malone and Tom Ford is such a buzz. I met such lovely people too.
Jo Malone were promoting their new fragrance, Mimosa and Cardamon, and what a launch it was. They had champagne cocktails, chocolates, cute little biscuits that looked like ceramic tiles, canapés and wonderful talks about the inspiration for their scent, and how the Jo Malone team create their fragrances. Alongside all of this, were beautiful ceramic tiles with stunning patterns on one side, and on the reverse I was there to personalise the tilewith quotes, messages or poems that I wrote with ceramic paints onto the tiles.
What a brilliant memento to take away with you. There were queues of people, all scrolling through Pinterest on their iPhones to find the perfect saying or phrase to adorn their tile. When they bought a product, the tile was spritzed with the new Mimosa and Cardamon scent, & the tile was boxed with tissue and ribbon. Even the gift tag on the bag was a mini tile. Just so lovely.
I worked with a brush, a metal nib wouldn't work on ceramic. It gives really pretty thick and thin strokes, like you can get from a calligraphy pen, but far more delicate. It was such fun and people were so chuffed with getting such treats.
Tom Ford was far more low key, with traditional calligraphy, applied to Tom Ford envelopes and gift cards with purchases. A copperplate italic using black ink is a classic - perfect for this uber slick brand.
Phew, I returned home to my family, revved up and ready to keep on top of which school form needs to be handed in, and when (well almost)! All filled in with a barely legible scrawl!
I'm sorry to say there isn't quite the time to do beautiful writing in every aspect of my life.
Until next time x